GISBONE HERALD AFTER months of sitting in the back of The Aviary, chugging away on a retro Singer sewing machine, local designer Julie Puddick is about to present her new collection to the fashion scene. Formerly behind local brand Rubies Design, Puddick will launch new brand, MASAMI, at the Tiki Ahua contemporary Maori culture fashion show this weekend. It’s all very exciting,” says Puddick, who will be taking part in a fashion show for the first time. The theme of this year’s event is ka mura (to set alight). Te Pupu and Te Hoata, the Maori goddesses of fire, are the inspiration. “Ka describes the act of setting alight. Mura is a flame. Together they describe the fostering of life and crea


Gisbone Herald BLAZING: Lou Tyson models a kimono wrap dress from Gisborne designer Julie Puddick's MASAMI colection at the inaugural Tiki Ahua contemporary Maori fashion show in Rotorua last weekend. Accessories by Nerida Johnstone of Henare jewellery. Picture supplied. MASAMI has launched Gisborne designer Julie Puddick debuted new label MASAMI to a sell-out crowd of more than 450 at Rotorua’s inaugural Tiki Ahua contemporary Maori fashion show last weekend. The designer, who works out of the Aviary, in the Poverty Bay Club building on Childers Road, launched the collection alongside 21 designers from across New Zealand. “The event was an amazing production that ran like clockwork,” said P

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