Label owner stunned to be named among ‘most sustainable’

GISBONE HERALD Ethical fashion - Gisborne-style A GISBORNE fashion label has been named as one of New Zealand’s top five most sustainable brands. Masami Clothing creates one-off pieces of clothing made “with love” by Gisborne woman and designer Julie Puddick. She mixes old with new to re-use and re-vitalise textiles, trims and embellishments, sourced from local secondhand stores and vintage boutiqes. The skills of other talented people are also added to the mix, with embroiderers, pattern makers and models for the brand all from Gisborne. “Yes, I am ethical fashion,” said Mrs Puddick, who admits she was “gob-smacked” when she heard she made the top five. “I was very humbled to be included wi

5 SUSTAINABLE FASHION BRANDS FROM NEW ZEALAND YOU NEED TO KNOW

ELUXE MAGAZINE MASAMI was recently mentioned in the ELUXE MAGAZINE as a sustainable fashion brand to be known in New Zealand among other excellent brands such as KowTow, Maggie Marilyn, Ovna Ovich, Bare Bones and Arc & Bow. What an honor it is! Here is a quick snippet of the article: Masami Clothing designer Julie Puddick hand makes and cuts limited collections, each with her signature style softness combined with sharp tailoring. She sources textiles, trims and embellishments from local secondhand stores, international fabric specialists and vintage boutiques. Perhaps it’s the billow to some of the garments, or the origami-like folds, or the art of the cutting itself, but Masami certainly

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