April 22, 2018

"Happiness is the new black"

March 30, 2018

My workspace is filled with all my favourite things , most I have found on my Op Shop explorations or have been gifted to me by beautiful people .. even down to the plants .....

Just love it...... even if it is  full 

March 24, 2018


It is time to explore Gisborne and be inspired.... I found a treasure trove of all things gratifying

at " Unfinshed Business " A visual treat and if you are prepared to play dress -ups like you did when you were a child...

So much fun... I spent 2 hours...

January 18, 2018


Ethical fashion - Gisborne-style

A GISBORNE fashion label has been named as one of New Zealand’s top five most sustainable brands.

Masami Clothing creates one-off pieces of clothing made “with love” by Gisborne woman and designer Julie Puddick.

She mixes old...

January 16, 2018


MASAMI was recently  mentioned in the ELUXE MAGAZINE as a sustainable fashion brand to be known in New Zealand among other excellent brands such as KowTow, Maggie Marilyn, Ovna Ovich, Bare Bones and Arc & Bow. What an honor it is!

Here is a quick snippet o...

September 28, 2016


AFTER months of sitting in the back of The Aviary, chugging away on a retro Singer sewing machine, local designer Julie Puddick is about to present her new collection to the fashion scene.

Formerly behind local brand Rubies Design, Puddick will launch new...

September 22, 2016

Gisbone Herald

BLAZING: Lou Tyson models a kimono wrap dress from Gisborne designer Julie Puddick's MASAMI colection at the inaugural Tiki Ahua contemporary Maori fashion show in Rotorua last weekend. Accessories by Nerida Johnstone of Henare jewellery. Picture supplied...

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