• Eluxe Magazine

5 SUSTAINABLE FASHION BRANDS FROM NEW ZEALAND YOU NEED TO KNOW


ELUXE MAGAZINE

MASAMI was recently mentioned in the ELUXE MAGAZINE as a sustainable fashion brand to be known in New Zealand among other excellent brands such as KowTow, Maggie Marilyn, Ovna Ovich, Bare Bones and Arc & Bow. What an honor it is!

Here is a quick snippet of the article:

Masami Clothing designer Julie Puddick hand makes and cuts limited collections, each with her signature style softness combined with sharp tailoring. She sources textiles, trims and embellishments from local secondhand stores, international fabric specialists and vintage boutiques.

Perhaps it’s the billow to some of the garments, or the origami-like folds, or the art of the cutting itself, but Masami certainly has an artisanal strength. As the name implies, there is a strong Japanese influence inspired by designers such as Yoji Yamamoto and Akira Isogawa.

“The cloth decides how each piece will be made,” she says, working with skilled garment makers and embroiderers in her town of Gisborne, known in New Zealand for its beautiful beaches, wine, indigenous culture and being the first place in the world to see the sun rise every day. Inspired by this easy living environment and laid back lifestyle, these pieces are everyday wear, yes, but elevated to a statement.

Click here to read the full article


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